Our Work
Take a look at our campaign highlights showcasing just some of our recent successes and proudest moments
A Murder Between Friends
2 June 2026 saw us head to Curzon Mayfair for the most glamorous night of the year... the UK Premiere of A Murder Between Friends which for us was the culmination of months of hard work, tenacity, dedication and support from our wonderful team – and what a night it was.
It was an absolute pleasure working with producer and writer Mark Rozzano, who entrusted Aim Publicity with delivering the premiere of his new whodunit feature starring Dame Joan Collins.
From venue sourcing and negotiation, event planning, logistics and timeline management, through to supplier coordination, step & repeat design and production, media invitations, accreditation, photographer and videographer management, security, staffing, talent handling and red carpet operations, we delivered every aspect of the premiere from concept through to execution.
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The premiere welcomed an incredible line-up of guests, led by the legendary Dame Joan Collins, alongside Elizabeth Hurley, Celia Imrie, Christopher Biggins, Glynis Barber, Michael Brandon, Mike Newell and James Faulkner, to name a few, and cast and filmmakers including Toby-Alexander Smith. They were joined by a fantastic turnout from the entertainment and media world.
Our media wall attendance included top tier photographers, videographers and entertainment press outlets, that meant the event garnered wide-reaching coverage including national press, consumer press, broadcast, online and social media galore.
News breaks, interviews and diary pieces ran across ITV’s Lorraine, Daily Mail, Daily Mirror, Daily Star, Mail Online, Hello Online, Saga Magazine, Heart Radio, London Beautiful Life and a slew of major entertainment and celebrity news platforms across the UK and internationally, helping to generate significant awareness ahead of the film’s UK release.
And importantly, our client was over the moon with the success saying: ‘I really don't think it could have gone any better, the whole event was flawless… your team is phenomenal’ which for us is one of our top goals.
From strategy and publicity through to event delivery, we loved the whole process, this is exactly the kind of integrated campaign we thrive on.
Ozzy Osbourne x Save the Chimps
We went ape when we were approached to lead what has become one of the most unexpected and unforgettable campaigns in Aim’s 21 years… The late, great, Prince of Darkness himself, Ozzy Osbourne, joined forces with some extraordinarily talented primates to raise awareness and funds for Save the Chimps, one of the world’s largest chimpanzee sanctuaries.
His chimp-tastic collaborations went on sale via Omega Auctions, and we were tasked with spreading the news, and with a hook as bananas as this one, who could resist reporting? We secured features across numerous national press and music outlets including The Times, The Guardian, The Sun, Daily Star, BBC, Classic Rock, NME and Far Out Magazine, plus many more.
It was a true honour to work on this extraordinary project which unfortunately came mere weeks before the legendary rockers’ passing. The unique collaborations captivated the media, fans and art-lovers alike and in the end, this was more than a campaign, it was a celebration of Ozzy’s unending originality, his wild spirit and surprising tenderness – one final, joyful roar in support of the voiceless.
Past Life
Having worked with Grimmfest for many years, when we had the chance to work on the festival’s very own Simeon Halligan’s new film, Past Life – a time-twisting, psychological chiller starring Jeremy Piven, Aneurin Barnard, Pixie Lott, Nicholas Farrell and Tim McInnerny – for its theatrical and home release via Miracle Media, we were delighted.
We kicked off the campaign securing the trailer exclusive with Total Film online, then it was all systems go as we liaised with talent reps, then set up an array of press with nationals, women’s, regional, film and genre outlets across print and online.
We arranged a press junket for the multi-talented Pixie Lott placing wide reaching features including a cover feature in Sunday Mirror Notebook, interview spreads in Daily Mail Weekend, Sunday Express S Magazine, Heat, OK!, and Cheshire Life. The acclaimed actor Nicholas Farrell also came on board for press, talking with Any Good Films, Love Horror, The Film Collective Scotland, along with broadcast media.
Critics awarded the film rave reviews, praising it for ‘glorious giallo influences’ (Horror Halloween and Home), garnering 4 stars from The Dark Side, Soldier Magazine, UK Film Review and 5 stars from Musique Machine and many more.
Beyond Trainspotting: The World of Irvine Welsh
We had the pleasure of working on Miracle Media’s release of fascinating feature documentary Beyond Trainspotting: The World of Irvine Welsh that tied in with the 30th Anniversary of the seminal film. We were lucky enough to secure press time with one of the busiest men in showbiz – Irvine Welsh – between him writing books, DJing and working on Trainspotting the musical, he made time for an exclusive interview with The Times that ran in print and online and also spoke to The i Paper for The Making of Me, both made for an incredibly entertaining read.
We also arranged press with Lisa Moorish who had a chat with BBC Radio London’s Robert Elms, alongside Gail Porter who contributed to press with BBC Radio interviews running with Leeds, Berkshire, Solent, Northampton, Hereford & Worcester and Stoke, to name a few.
Peaky Blinders: The Real Story
We had a blinding time working on the release for Robin Bextor’s documentary Peaky Blinders: The Real Story, on behalf of our client Reel2Reel Films, which landed ahead of the new feature The Immortal Man. We placed a slew of radio interviews with Robin who spoke with BBC West Midlands, Newcastle, Northampton, Jersey, Essex and Robert Elms at BBC London, plus many more.
We also scored some time with Peaky Blinders expert, author and historian Carl Chinn MBE, who lent his expertise to our campaign. He waxed lyrical on the origins of the notorious Brummie gangs that served as inspiration for the show. Fascinating features ran across The Sun online and in print, LADbible and Shortlist and we rounded off with Carl's unmissable appearance on Dan Snow’s lauded History Hit Podcast – that saw Dan don a baker boy cap in a Peaky Blinders fight reenactment which has to be seen to be believed.
Jitters
Having worked with writer-director Marc Zammit on his feature Witch, when he commenced production on his new project, Jitters, he got in touch with us to handle the unit press, this included overseeing a set visit for press to witness an ambitious scene where a stuntman was set on fire multiple times with the help of an experienced team, it was very serious business but what a result, it looks awesome in the final cut.
Then in 2026, Reel2Reel Films signed a distribution deal for the film, so we were luckily enough to work with the team once again, handling the release campaign for its Worldwide Premiere that took place at BAFTA 195 Piccadilly. The event was a roaring success with the full cast in attendance. Fabrizio Santino, Anto Sharp, Daniel Jordan, Boo Miller, Jess Impiazzi, Richard Wisker and Ritchi Edwards all took to the red carpet, alongside a slew of famous faces. We managed the whole event, ensuring all talent and guests were looked after; the photographers and videographers got the best content possible, and we made sure the star-studded night was a triumph.
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We took the campaign through to its general release, placing key interviews, news and review coverage. Lead actor Fabrizio Santino took part in interviews with Macabre Daily, Celestial Cinephile, Nerdly, BBC Radio Northampton and Secure the Insecure Podcast and TV favourite Jess Impiazzi also joined for a stunning array of major media with features in Daily Mail, Mirror, Express, New Magazine, OK! Closer Magazine and True Reflections Podcast.
Critics lauded the feature with glowing reviews from Starburst Magazine, Nerdly, Blazing Minds, The Obsession of Film and The Fan Carpet, who said ‘Marc Zammit and the team at Aptitude Films have delivered something distinctive. In an independent landscape where originality can be hard to come by, this is a bold and confident entry, and three films in, Zammit clearly knows what he’s doing’.
Whitstable Pearl
Seaside suspense returned to the Kent coast when Whitstable Pearl arrived on DVD and digital for its third enthralling series, and we had the absolute pleasure of once again collaborating with star of the show Kerry Godliman.
We ran a hugely successful campaign for the hit crime series on behalf of our client Acorn Media International, securing a range of press across national, consumer, online and broadcast media, with our hard work culminating in a hugely entertaining appearance on BBC Radio 4’s Loose Ends. But that’s not all; Kerry graced the front cover of Love Sunday Magazine with a fantastic feature along with interviews for The i Paper’s The Making of Me, Mirror, OK! and Any Good Films.
Acclaimed Whitstable Pearl author Julie Wassmer also joined in the fun, appearing on a variety of regional BBC Radio interviews with Robert Elms at BBC London, BBC Radio Herefordshire, Worcestershire, Northampton, Kent, Surrey and Sussex.
Daughters of Darkness & Malpertuis
We were honoured to meet Belgian auteur Harry Kümel and accompany him to FrightFest 2025 where he took the festival by storm with a special Q&A for Radiance Films’ newly restored 4K versions of his seminal cult classics Malpertuis and Daughters of Darkness. We secured coverage for the festival with features in QX Magazine and Gruesome Magazine, alongside a slew of interviews with Starburst Magazine, Gore in the Store, Macabre Daily and a fascinating radio interview on Resonance FM with lauded journalist Virginie Selavy.
We garnered an abundance of rave reviews for Radiance Films’ gorgeous Limited Edition releases across print, online and genre media with many awarding the films 4 and 5 stars including SFX, Eye For Film, Starburst, Overly Honest Reviews and Filmhounds, who hailed Daughters of Darkness ‘a dreamy, politically charged spectacle of beauty and bloodshed… a must-see for newcomers to the film and fans alike’.
Strictly Confidential
We managed a phenomenally successful press campaign for 101 Films' release of Strictly Confidential, the debut feature by Damian Hurley, starring the inimitable Elizabeth Hurley.
Our hard work and tenacity ensured the film was far from confidential. When the Hurleys announced a special screening, it was all systems go, and we were asked to oversee the event and the evening itself at the Everyman Cinema in Chelsea.
We ensured that the star-studded event was a triumph, with the team handling everything from set up, to photographers, red carpet and media wall management. The results speak for themselves with extensive coverage across national, showbiz, consumer and entertainment media.
Then it was on to the two-day press junket. Again, we secured and scheduled a multitude of press spots for Elizabeth and Damian Hurley. Highlights include TV appearances on The One Show, Loose Women and Late Night Lycett, as well as radio and podcast interviews with Chris Evans at Virgin Radio, Magic Radio, Hits Radio, Times Radio, Grazia Digital and Abbey Clancy’s Exhibit A Podcast – to name a few.
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There were extensive printed features across national, women's, consumer and film press. Notable pieces included an impressive seven-page cover feature in the Telegraph Magazine for their fashion special, which included a photo shoot and interview with Elizabeth, plus a four-page interview in Tatler Magazine with Damian and features in The Guardian, The Sunday Times, Metro, Vogue, Hello Magazine, Grazia Magazine, Filmhounds and more.
The film also saw an inordinate amount of news coverage across national press and entertainment media.
It was a pleasure to collaborate with Elizabeth Hurley again and be involved with Damian in his first major project and we look forward to seeing what he does next. We’re over the moon with the success of this campaign.
FrightFest
We had the pleasure of handling the press for a veritable feast of features at FrightFest 2023 – which we’re always thrilled to be a part of.
Elizabeth Hurley’s fantasy horror Piper had its World Premiere on the IMAX screen and was a hit with the fans. It was fantastic to work with stars Mia Jenkins and Jack Stewart as well as director Anthony Waller on the media wall and our campaign secured an impressive roster of reviews, including Kim Newman, Sci-Fi Now, Movie Reviews 101, Cinerama, The Hollywood News and a monster load of genre press.
We were also delighted to work with Melancholy Star for their truly original Greek creature feature Minore, for its European premiere. We arranged exclusive interviews with director Konstantinos Koutsoliotas and producer Elizabeth E. Schuch, which ran in The Hollywood News and BritFlicks Podcast and had the pleasure of overseeing the media wall for the talented cast and crew on the night. The film received plaudits galore, including 4-stars in Starburst, The Hollywood News, Set The Tape and Eye For Film – not to mention full marks from My Bloody Reviews.
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We did the triple for Severin Films, who had three fantastic films – Mancunian Man, Enter The Clones Of Bruce and To Fire You Come At Last – at the festival. In addition to coordinating interviews and managing media walls, we were pleased to secure a host of coverage for each title across key cult and entertainment press, including Hey U Guys, Deadline, Yahoo News, Dexerto, Love Horror, Starburst, Eye For Film, Moving Pictures Film Club, Horror Cult Films and more.
Since then, we’ve been thrilled to handle Severin Films’ Manchester premiere of Mancunian Man – from talented director Jake West. The sold-out premiere was a huge success, with friends, family and fans of the one-of-a-kind legend Cliff Twemlow, turning out in force for a night to remember. Ahead of the event we set up a slew of stellar interviews with the director, who spoke to Alex Zane’s A Trip To The Movies Podcast, Love Horror, From Page 2 Screen, Mark and Me Podcast, 60 Minutes With and Northern Soul.
We absolutely love coming back to FrightFest each year with recent highlights also including the UK premiere of Mitzi Peirone’s Saint Clare, starring Bella Thorne and the World Premiere of Hayden Hewitt’s psychological horror Cara, and a special Q&A with Belgian auteur Harry Kümel for Radiance Films’ newly restored 4K versions of his seminal cult classics Malpertuis and Daughters of Darkness.
The Wild Geese
Our campaign for Severin Films’ epic 4K restoration of The Wild Geese was a wild success. Commencing with its return to cinemas for the first time since its original bow, we handled press from the theatrical to home release that saw the film get a stunning must-own Ultimate Collector’s Edition Box Set. Tony Earnshaw, the talented author of the bumper book Fifty Men in the Valley of the Shadow, that came with the set, took part in a slew of interviews including Fighting on Film Podcast, World of Martial Arts, and further press, he joined filmmaker Jonathan Sothcott for an immense interview feature with The Telegraph, that ran as a full page piece in print as well as online.
The campaign boasted a slew of 4 and 5 star reviews from The Telegraph, AV Forums, Filmhounds, Soldier Magazine and Action Reloaded, to name a few, with The Hollywood News hailing the film ‘a work deserved of every painstaking amount of effort that has, no doubt, gone into bringing the image and sound back to its former glory, and an absolute must to catch on the big screen… unmissable ’70s cinema with icons of the game on top form’. Further coverage was secured with The Guardian, The Spectator, Buzz Magazine, Flickering Myth, Any Good Films, Live for Films, Film Juice and many more.
The Partisan
We ran an incredibly successful campaign for The Partisan – James Marquand’s World War II epic, inspired by the remarkable life of Britain’s first female spy, Krystyna Skarbek. Aim Publicity managed the premiere and press campaign for its theatrical and home release courtesy of High Fliers Films.
Our team headed to London’s Leicester Square for the World Premiere which saw cast, crew, friends and incredible guests come together for the event with the talented cast gracing the red-carpet including lead Morgane Polanski, Steven Waddington, Frederick Schmidt, Piotr Adamczyk and director James Marquand.
Supporting the release with an array of print and online coverage, our highlights included fantastic double page spreads with The Partisan star and bona fide screen legend Malcolm McDowell in Daily Express and Empire Magazine, with further interviews for The Guardian, Film Stories Podcast, Eye for Film and Life in Film Podcast. We also placed brilliant interview features across The Sun and Daily Star which delved deeper into the real life of Krystyna Skarbek as well as plenty of reviews including The Guardian, Best of British, Church Times, Any Good Films, Eye for Film, Filmhounds and UK Film Review, to name a few.
Grey Matter
We were lucky enough to work with the legend that is Stephanie Beacham once again, this time for the powerful British drama Grey Matter, that sees her give a truly inspiring turn as a women diagnosed with Alzheimer’s. We secured some fantastic press for the digital release on behalf of Miracle Media, taking in feature spreads in: The Sunday Telegraph and Sunday Express, along with double page features in The i Weekend, Daily Mail Weekend and Best Magazine. The screen legend also took part in the highly sort after The Guardian Q&A and shared many a story in A Life in the Day in The Sunday Times Magazine.
And that's not all... director Arabella Burfitt-Dons and star Eloise Smythe also joined for press, teaming up to speak with Any Good Films, and a number of BBC Radio interviews across, Northampton, Newcastle, Tees Herefordshire, Worcestershire, Shropshire and Stoke. It was an honour to work on such a poignant feature, and we were delighted with the scope of the campaign.
The Boy in the Woods
We were lucky enough to work with the legend that is Stephanie Beacham once again, this time for the powerful British drama Grey Matter, that sees her give a truly inspiring turn as a women diagnosed with Alzheimer’s. We secured some fantastic press for the digital release on behalf of Miracle Media, taking in feature spreads in: The Sunday Telegraph and Sunday Express, along with double page features in The i Weekend, Daily Mail Weekend and Best Magazine. The screen legend also took part in the highly sort after The Guardian Q&A and shared many a story in A Life in the Day in The Sunday Times Magazine.
And that's not all... director Arabella Burfitt-Dons and star Eloise Smythe also joined for press, teaming up to speak with Any Good Films, and a number of BBC Radio interviews across, Northampton, Newcastle, Tees Herefordshire, Worcestershire, Shropshire and Stoke. It was an honour to work on such a poignant feature, and we were delighted with the scope of the campaign.
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