Our Work
Take a look at our campaign highlights showcasing just some of our recent successes and proudest moments
The Partisan
We ran an incredibly successful campaign for The Partisan – James Marquand’s World War II epic, inspired by the remarkable life of Britain’s first female spy, Krystyna Skarbek. Aim Publicity managed the premiere and press campaign for its theatrical and home release courtesy of High Fliers Films.
Our team headed to London’s Leicester Square for the World Premiere which saw cast, crew, friends and incredible guests come together for the event with the talented cast gracing the red-carpet including lead Morgane Polanski, Steven Waddington, Frederick Schmidt, Piotr Adamczyk and director James Marquand.
Supporting the release with an array of print and online coverage, our highlights included fantastic double page spreads with The Partisan star and bona fide screen legend Malcolm McDowell in Daily Express and Empire Magazine, with further interviews for The Guardian, Film Stories Podcast, Eye for Film and Life in Film Podcast. We also placed brilliant interview features across The Sun and Daily Star which delved deeper into the real life of Krystyna Skarbek as well as plenty of reviews including The Guardian, Best of British, Church Times, Any Good Films, Eye for Film, Filmhounds and UK Film Review, to name a few.
Ozzy Osbourne x Save the Chimps
We went ape when we were approached to lead what has become one of the most unexpected and unforgettable campaigns in Aim’s 21 years… The late, great, Prince of Darkness himself, Ozzy Osbourne, joined forces with some extraordinarily talented primates to raise awareness and funds for Save the Chimps, one of the world’s largest chimpanzee sanctuaries.
His chimp-tastic collaborations went on sale via Omega Auctions, and we were tasked with spreading the news, and with a hook as bananas as this one, who could resist reporting? We secured features across numerous national press and music outlets including The Times, The Guardian, The Sun, Daily Star, BBC, Classic Rock, NME and Far Out Magazine, plus many more.
It was a true honour to work on this extraordinary project which unfortunately came mere weeks before the legendary rockers’ passing. The unique collaborations captivated the media, fans and art-lovers alike and in the end, this was more than a campaign, it was a celebration of Ozzy’s unending originality, his wild spirit and surprising tenderness – one final, joyful roar in support of the voiceless.
Past Life
Having worked with Grimmfest for many years, when we had the chance to work on the festival’s very own Simeon Halligan’s new film, Past Life – a time-twisting, psychological chiller starring Jeremy Piven, Aneurin Barnard, Pixie Lott, Nicholas Farrell and Tim McInnerny – for its theatrical and home release via Miracle Media, we were delighted.
We kicked off the campaign securing the trailer exclusive with Total Film online, then it was all systems go as we liaised with talent reps, then set up an array of press with nationals, women’s, regional, film and genre outlets across print and online.
We arranged a press junket for the multi-talented Pixie Lott placing wide reaching features including a cover feature in Sunday Mirror Notebook, interview spreads in Daily Mail Weekend, Sunday Express S Magazine, Heat, OK!, and Cheshire Life. The acclaimed actor Nicholas Farrell also came on board for press, talking with Any Good Films, Love Horror, The Film Collective Scotland, along with broadcast media.
Critics awarded the film rave reviews, praising it for ‘glorious giallo influences’ (Horror Halloween and Home), garnering 4 stars from The Dark Side, Soldier Magazine, UK Film Review and 5 stars from Musique Machine and many more.
Beyond Trainspotting: The World of Irvine Welsh
We had the pleasure of working on Miracle Media’s release of fascinating feature documentary Beyond Trainspotting: The World of Irvine Welsh that tied in with the 30th Anniversary of the seminal film. We were lucky enough to secure press time with one of the busiest men in showbiz – Irvine Welsh – between him writing books, DJing and working on Trainspotting the musical, he made time for an exclusive interview with The Times that ran in print and online and also spoke to The i Paper for The Making of Me, both made for an incredibly entertaining read.
We also arranged press with Lisa Moorish who had a chat with BBC Radio London’s Robert Elms, alongside Gail Porter who contributed to press with BBC Radio interviews running with Leeds, Berkshire, Solent, Northampton, Hereford & Worcester and Stoke, to name a few.
Peaky Blinders: The Real Story
We had a blinding time working on the release for Robin Bextor’s documentary Peaky Blinders: The Real Story, on behalf of our client Reel2Reel Films, which landed ahead of the new feature The Immortal Man. We placed a slew of radio interviews with Robin who spoke with BBC West Midlands, Newcastle, Northampton, Jersey, Essex and Robert Elms at BBC London, plus many more.
We also scored some time with Peaky Blinders expert, author and historian Carl Chinn MBE, who lent his expertise to our campaign. He waxed lyrical on the origins of the notorious Brummie gangs that served as inspiration for the show. Fascinating features ran across The Sun online and in print, LADbible and Shortlist and we rounded off with Carl's unmissable appearance on Dan Snow’s lauded History Hit Podcast – that saw Dan don a baker boy cap in a Peaky Blinders fight reenactment which has to be seen to be believed.
Jitters
Having worked with writer-director Marc Zammit on his feature Witch, when he commenced production on his new project, Jitters, he got in touch with us to handle the unit press, this included overseeing a set visit for press to witness an ambitious scene where a stuntman was set on fire multiple times with the help of an experienced team, it was very serious business but what a result, it looks awesome in the final cut.
Then in 2026, Reel2Reel Films signed a distribution deal for the film, so we were luckily enough to work with the team once again, handling the release campaign for its Worldwide Premiere that took place at BAFTA 195 Piccadilly. The event was a roaring success with the full cast in attendance. Fabrizio Santino, Anto Sharp, Daniel Jordan, Boo Miller, Jess Impiazzi, Richard Wisker and Ritchi Edwards all took to the red carpet, alongside a slew of famous faces. We managed the whole event, ensuring all talent and guests were looked after; the photographers and videographers got the best content possible, and we made sure the star-studded night was a triumph.
Read on
We took the campaign through to its general release, placing key interviews, news and review coverage. Lead actor Fabrizio Santino took part in interviews with Macabre Daily, Celestial Cinephile, Nerdly, BBC Radio Northampton and Secure the Insecure Podcast and TV favourite Jess Impiazzi also joined for a stunning array of major media with features in Daily Mail, Mirror, Express, New Magazine, OK! Closer Magazine and True Reflections Podcast.
Critics lauded the feature with glowing reviews from Starburst Magazine, Nerdly, Blazing Minds, The Obsession of Film and The Fan Carpet, who said ‘Marc Zammit and the team at Aptitude Films have delivered something distinctive. In an independent landscape where originality can be hard to come by, this is a bold and confident entry, and three films in, Zammit clearly knows what he’s doing’.
Whitstable Pearl
Seaside suspense returned to the Kent coast when Whitstable Pearl arrived on DVD and digital for its third enthralling series, and we had the absolute pleasure of once again collaborating with star of the show Kerry Godliman.
We ran a hugely successful campaign for the hit crime series on behalf of our client Acorn Media International, securing a range of press across national, consumer, online and broadcast media, with our hard work culminating in a hugely entertaining appearance on BBC Radio 4’s Loose Ends. But that’s not all; Kerry graced the front cover of Love Sunday Magazine with a fantastic feature along with interviews for The i Paper’s The Making of Me, Mirror, OK! and Any Good Films.
Acclaimed Whitstable Pearl author Julie Wassmer also joined in the fun, appearing on a variety of regional BBC Radio interviews with Robert Elms at BBC London, BBC Radio Herefordshire, Worcestershire, Northampton, Kent, Surrey and Sussex.
Daughters of Darkness & Malpertuis
We were honoured to meet Belgian auteur Harry Kümel and accompany him to FrightFest 2025 where he took the festival by storm with a special Q&A for Radiance Films’ newly restored 4K versions of his seminal cult classics Malpertuis and Daughters of Darkness. We secured coverage for the festival with features in QX Magazine and Gruesome Magazine, alongside a slew of interviews with Starburst Magazine, Gore in the Store, Macabre Daily and a fascinating radio interview on Resonance FM with lauded journalist Virginie Selavy.
We garnered an abundance of rave reviews for Radiance Films’ gorgeous Limited Edition releases across print, online and genre media with many awarding the films 4 and 5 stars including SFX, Eye For Film, Starburst, Overly Honest Reviews and Filmhounds, who hailed Daughters of Darkness ‘a dreamy, politically charged spectacle of beauty and bloodshed… a must-see for newcomers to the film and fans alike’.
Strictly Confidential
We managed a phenomenally successful press campaign for 101 Films' release of Strictly Confidential, the debut feature by Damian Hurley, starring the inimitable Elizabeth Hurley.
Our hard work and tenacity ensured the film was far from confidential. When the Hurleys announced a special screening, it was all systems go, and we were asked to oversee the event and the evening itself at the Everyman Cinema in Chelsea.
We ensured that the star-studded event was a triumph, with the team handling everything from set up, to photographers, red carpet and media wall management. The results speak for themselves with extensive coverage across national, showbiz, consumer and entertainment media.
Then it was on to the two-day press junket. Again, we secured and scheduled a multitude of press spots for Elizabeth and Damian Hurley. Highlights include TV appearances on The One Show, Loose Women and Late Night Lycett, as well as radio and podcast interviews with Chris Evans at Virgin Radio, Magic Radio, Hits Radio, Times Radio, Grazia Digital and Abbey Clancy’s Exhibit A Podcast – to name a few.
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There were extensive printed features across national, women's, consumer and film press. Notable pieces included an impressive seven-page cover feature in the Telegraph Magazine for their fashion special, which included a photo shoot and interview with Elizabeth, plus a four-page interview in Tatler Magazine with Damian and features in The Guardian, The Sunday Times, Metro, Vogue, Hello Magazine, Grazia Magazine, Filmhounds and more.
The film also saw an inordinate amount of news coverage across national press and entertainment media.
It was a pleasure to collaborate with Elizabeth Hurley again and be involved with Damian in his first major project and we look forward to seeing what he does next. We’re over the moon with the success of this campaign.
Acorn TV UK
As we approach Acorn TV’s fourth anniversary in the UK, our ongoing partnership with AMC Network's subscription TV on-demand service has seen some incredible achievements. Our work continues to make a great impact for Acorn TV, ensuring it keeps its much-deserved place amongst the streaming giants.
We’ve been instrumental in launching several immensely popular TV series, including Harry Wild, Mrs Sidhu Investigates, Darby and Joan, The Chelsea Detective and Agatha Raisin. We’ve had the pleasure of collaborating with notable talents such as Jane Seymour, Adrian Scarborough and Ashley Jensen to place wide-reaching coverage, across national press, consumer magazines and broadcast and online outlets, which garners widespread attention.
Most recently, our efforts saw a remarkable spread in Radio Times, which highlights the new crime queens on the block and saw a stunning photo shoot and exclusive interviews with many of Acorn TV’s talented leading ladies, whom we've had the pleasure of working with over the years. This includes Meera Syal for Mrs Sidhu Investigates, Sally Lindsay for The Madame Blanc Mysteries, Kerry Godliman for Whitstable Pearl and Greta Scacchi for Darby and Joan.
The piece truly is a triumph and really highlights the work of our client AMC's Acorn TV and Acorn Media International and their ongoing commitment to producing and distributing distinctive female-led sleuthing sensations.
The Wild Geese
Our campaign for Severin Films’ epic 4K restoration of The Wild Geese was a wild success. Commencing with its return to cinemas for the first time since its original bow, we handled press from the theatrical to home release that saw the film get a stunning must-own Ultimate Collector’s Edition Box Set. Tony Earnshaw, the talented author of the bumper book Fifty Men in the Valley of the Shadow, that came with the set, took part in a slew of interviews including Fighting on Film Podcast, World of Martial Arts, and further press, he joined filmmaker Jonathan Sothcott for an immense interview feature with The Telegraph, that ran as a full page piece in print as well as online.
The campaign boasted a slew of 4 and 5 star reviews from The Telegraph, AV Forums, Filmhounds, Soldier Magazine and Action Reloaded, to name a few, with The Hollywood News hailing the film ‘a work deserved of every painstaking amount of effort that has, no doubt, gone into bringing the image and sound back to its former glory, and an absolute must to catch on the big screen… unmissable ’70s cinema with icons of the game on top form’. Further coverage was secured with The Guardian, The Spectator, Buzz Magazine, Flickering Myth, Any Good Films, Live for Films, Film Juice and many more.
Possession
We have worked on so many of Second Sight Films’ incredible physical media releases over the 21 years handling their press, that it would be impossible to pick a favourite, but our recent campaign for the highly anticipated Possession Limited Edition Box Set, had us just as excited as the fans. The visceral psychological art-house horror received glowing reviews across the board with 5 stars from SFX, Filmhounds, Fortean Times, Gore in the Store, Cinemas Online and Starburst, who lauded the feature as ‘thematically rich and sensually devastating... bold, uncompromising performances... set to provoke and fascinate audiences for decades more’.
Our work resulted in an insightful feature from the BFI who took readers on an exploration of the original locations in what was then a divided Berlin, and we secured placement for the must-own Box Set in Fangoria and Phantasmag’s Christmas gift guides. The stunning Box Set release was also praised further by RogerEbert.com, Flickering Myth, AV Forums, Film Focus Online, Blueprint Review, Filmjuice and even the German Rolling Stone Magazine.
Grey Matter
We were lucky enough to work with the legend that is Stephanie Beacham once again, this time for the powerful British drama Grey Matter, that sees her give a truly inspiring turn as a women diagnosed with Alzheimer’s. We secured some fantastic press for the digital release on behalf of Miracle Media, taking in feature spreads in: The Sunday Telegraph and Sunday Express, along with double page features in The i Weekend, Daily Mail Weekend and Best Magazine. The screen legend also took part in the highly sort after The Guardian Q&A and shared many a story in A Life in the Day in The Sunday Times Magazine.
And that's not all... director Arabella Burfitt-Dons and star Eloise Smythe also joined for press, teaming up to speak with Any Good Films, and a number of BBC Radio interviews across, Northampton, Newcastle, Tees Herefordshire, Worcestershire, Shropshire and Stoke. It was an honour to work on such a poignant feature, and we were delighted with the scope of the campaign.
The Boy in the Woods
We were honoured to oversee press for 101 Film’s digital release of The Boy in the Woods, a powerful and important feature directed by Rebecca Snow based on the true accounts of Holocaust survivor Maxwell Smart, who survived as a young boy against all odds in Nazi-occupied Eastern Europe. The film stars a hugely talented cast including Richard Armitage, Christopher Heyerdahl and Jett Klyne.
It was a privilege to spend time with Maxwell Smart himself, who, now in his 90s was still eager to share his unbelievably powerful story. We secured a fantastic double page feature in The Guardian G2, which also ran online as well as interviews with BBC World – Lives Less Ordinary Podcast, The Jewish Chronicle and Dan Snow’s History Hit Podcast where Max discussed his remarkable story and the film alongside director Rebecca Snow. Additionally, we arranged several interviews for Rebecca with the Mark and Me Podcast, BBC Radio London’s Gaby Roslin and BBC Radio Derby.
We were thrilled to secure press time with Richard Armitage, placing interviews with Total Film, Unquestionable Podcast, Games Radar, Digital Spy, Hey U Guys and Any Good Films. The film received widespread acclaim from critics, with reviews appearing in The Guardian, Jewish Renaissance, The Jewish Chronicle, Mature Times and various entertainment outlets. We were deeply moved by the opportunity to work on this exceptional film and to share Max’s inspiring story.
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